Need Illustration
Illustration
Client
Need
Role
Illustrator
Year
2024
Need is the world's first Cancer Protection System, designed to help anyone, anywhere achieve the best possible cancer outcome. Based in San Francisco, the company also has a branch in Seoul, where I worked as an illustrator. I created illustrations applied across multiple touchpoints, from the app to brochures, marketing campaigns, and other materials.
Created illustrations that visually conveyed how Need’s AI platform tracks and protects against cancer, managing and monitoring it after diagnosis. These illustrations also highlighted the platform's global connectivity, enabling doctors to share insights remotely through the app. I was responsible for developing an illustration system that seamlessly integrated with the overall design system, using Need’s color palette.
Collaborated with the marketing team to create graphics explaining the process flow of Need’s service upon signing up. These graphics were designed to be used across various platforms, helping to clearly communicate how the service works to new users.