Samsung Galaxy Z Fold5

Visual Design / Art Direction / MobileㆍWebsite

Client
Samsung

Agency
The Barbarian Group

Year
2023

Role
Visual Designer

As part of the Samsung Global 2023 Flagship campaign, I designed the mobile and web experience for the Galaxy Z Fold 5. Collaborated with creative directors and UX designer to develop visuals, including layouts, assets, animation storyboards, and campaign concepts. The page was designed to highlight product features and enhance the overall digital experience while maintaining Samsung’s brand identity.

The layout and style were designed to be minimal, premium, and sophisticated, reflecting the device's high-end positioning. To enhance both practicality and minimalism, line work and the use of rectangular shapes were consistently incorporated throughout the design.

Global Mobile Design

Global Web Design

Visual Exploration for Galaxy Z Flip 5 Wallpaper